Josh For Business

Who is Josh Petersel, really?

If I have any kind of luck, you’re an employer and managed to find your way here through my resume, business card, Google, or whatever. I thought maybe instead of having you sift through mounds of rants about nonsense, you’d like to skip straight to the good stuff. Here I’ll link to all of my thoughts on marketing and business, and to some of my favorite writing samples.

(All posts tagged “Josh for Business” are here. And of course, if you haven’t seen my resume yet, I try to keep the most recently updated version available at bit.ly/joshpetersel .)

Ideas:

I am an avid marketer & innovator, and an even more avid consumer. Sometimes, the products and services I use really suck, or I just see ways to make them or market them better. For example:

1. Absolutely nobody I know likes flying with the major airlines. Everything from buying tickets to collecting your luggage is antiquated and frustrating. Things will have to be revolutionized, soon. So, I took a crack at it.
2. The New York Islanders have problems. For a long time, the NHL had been fading into oblivion, and fewer and fewer fans are tuning in or coming to games. I don’t think it’s a problem with the hockey product (though, with enough changes from the front office, it soon could be); I think it’s a problem with the marketing. Take a look at how I’d fix the Islanders (twice!).
3. I’ve gone to a lot of summer music festivals through my work with Eleven. Through my experience, I uncovered an opportunity for any sunblock company to convert me into a customer for life.

Print Articles I’ve Published:

My primary position on the Eleven Magazine staff was CFO/CMO. But from time to time, I wrote up feature articles, too.

For your reading pleasure, I’ve copied & pasted my 5-part masterpiece from Eleven Magazine, “Grills Gone Wild,” onto my blog. It’s a satirical introspective on how to break into the music field if you have no idea what you’re doing, which, oddly enough, I wrote back when I had no idea what I was doing.

Part One: How to Become a Hipster

Part Two: Hair to the Throne

Part Three: What’s in a Name?

Part Four: One Song to Rule them All

Part Five: Party like a Rockstar

I’ll put up some of my other works for Eleven real soon, promise.

Other Stuff on the Web:

I was interviewed and quoted for an article in the St. Louis Beacon, concerning Eleven Magazine‘s launch success in the St. Louis area.

Over the summer, while working for America’s Best Companies, I was invited to guest-author a couple of articles for the company site—the company President *somehow* got his hands on a couple of copies of Eleven, and liked what he saw. I chose to write about 5 Easy Ways to use the Olympics to Promote Your Business, based on intuition that there should definitely be a way (or five) to leverage something as universally popular as the Olympics into a business advantage. Like many of the best marketing ideas, all five are simple and super cheap.

Here’s one xanga user who was so moved by my first article in Eleven that he took the time to type up the whole entire thing to put on his page and share with his friends. And a forum that found my Top 11 Disney Songs article, and had some commentary on that.